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Tech
What needs to be done in terms of tech improvements, store modifications, UI/UX and coding to make your store convert?
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Ops
We'll deep dive in all the processes involved when running an online store and identify how to optimize yours.
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Marketing
We'll analyze, email marketing CRM's, Loyalty Programs, Purchase Frequency, Paid Advertising, AOV, CPA, CAC, define KPIs and look for areas of improvement.
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Step 1: DIAGNOSIS
What's going on?
In order to detect areas of improvements and analyze what needs to be done in each of the edges, we need to know what's going on now on your website, we'll conduct a complete audit.
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A "snapshot" will be taken on day 1 at the begging of our relationship. You'll receive a document that showcases the site's actual performance in the most critical indicators of the digital business, which can be used as a reference to see the growth of the business. We will capture data during our relationship (on a monthly, weekly, and daily basis) and compare them to this baseline, such as conversion rate, number of orders, revenue, AOV, traffic, users, and abandoned carts, etc.
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To boost the CRO of your store, we'll prepare a unique plan for you that consists of the following stages:
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1. DIAGNOSIS
A series of 1-1 sessions with our experts are set up to get a clear picture of your needs and points of improvement.
2. WORKING PLAN
We'll create a unique working plan that will includes tools to be used, time and schedules, and scope of each item and how are they going to impact the KPIs.
3. PERIODICAL PRESENTATIONS (weekly, biweekly, or monthly).These presentations agoals are to analyze results and generate feedback on the work already done and the future work to be done, including the actions taken, results, conclusions, and next steps of the project.
How results are measured?
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Specific results of specific practices: For example, A/B Test NPS measurement; these have concrete results with their particular KPIs for each practice.
Impact results for more generic tasks: For example precision of your commercial proposal, communication are less tangible to quantify but is evaluated together with all the actions.
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An intelligent evolution dashboard will be created, with a break down of all the changes and events that occur within the life cycle of the online store.
Everything is measured and is part of a Plan.
Questions?
FAQ
What is Conversion Rate Optimization (CRO) and how can it benefit my business?
Conversion Rate Optimization (CRO) is a systematic process of increasing the percentage of website visitors who take a desired action—be it filling out a form, purchasing a product, or signing up for a newsletter. By understanding how users navigate your site, what actions they take, and what's stopping them from completing your objectives, CRO can help pinpoint areas for improvement. Implementing CRO strategies can significantly enhance user experience, boost conversions, and increase revenue without the need for more traffic.
How long does it take to see results from CRO efforts?
The time to see tangible results from CRO efforts can vary depending on several factors including the complexity of your website, the depth of your optimization strategies, and the nature of your business. Typically, initial improvements can be observed within the first few months of implementing CRO strategies. However, CRO is an ongoing process of testing and refinement for continual improvement.
What makes your CRO services different from others?
Our CRO services stand out because of our customized approach. We don't just apply cookie-cutter strategies; instead, we delve deep into your unique business needs, website structure, and user behavior to craft personalized optimization plans. Our team leverages the latest tools, analytics, and behavioral insights to ensure that every change leads to meaningful improvement in conversion rates. And... we are one of the small group of 300 Shopify Plus Partners around the globe.
Can CRO work for any type of website?
Absolutely! Whether you run an eCommerce site, a B2B service platform, a SaaS product, or any other type of website, CRO can be instrumental in achieving your conversion goals. The key lies in understanding your audience and tailoring the user experience to meet their needs and expectations. Let's discover how CRO can optimize your website
What's the first step to start with CRO services?
The first step is understanding your current website performance and defining your conversion goals. From there, our team conducts a comprehensive audit to identify opportunities for optimization. Getting started is easy – simply book a call with us to schedule your initial audit. We're here to guide you through every step of the CRO process, ensuring that your website is primed for conversion success.
Do I need to be on Shopify to sign up for this service?
You do not need to be a Shopify merchant to sign up for this service. We can help you on almost any platform, contact us and we will give you more information.
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