Markarian is an NYC-based luxury womenswear label founded by Alexandra O’Neill in 2017—a brand built on “celestial romanticism,” timeless design, and New York craftsmanship.
As the label grows across ready-to-wear, occasionwear, and bridal, the online experience has to do more than “look beautiful.” It needs to feel effortless, premium, and global.
The challenge:
Luxury shoppers expect a site that:
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loads fast and feels editorial, not transactional
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supports a multi-collection catalog (RTW, bridal, collaborations, seasonal drops)
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communicates policies clearly (especially for bridal and special orders)
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enables seamless international purchasing without friction at checkout
The solution:
A premium storefront on Shopify
Markarian’s store is hosted on Shopify, giving the brand a scalable commerce backbone while keeping the front-end experience clean and brand-forward.
International-ready checkout and shipping
For global customers, the site ships international orders via DHL through Global-e, with duties and shipping calculated at checkout—reducing surprises and improving conversion for cross-border buyers.
Clear luxury-grade policies
Returns are handled with defined guidelines (including time window and condition requirements), and key exclusions are made explicit for categories like bridal and special orders—protecting both customer expectations and operations.
The outcome:
Markarian-nyc.com delivers a modern luxury shopping experience that matches the brand: romantic, elevated, and built for international scale—with the infrastructure to support new collections, seasonal campaigns, and global demand.
👉 Looking to build a luxury eCommerce experience that scales? — We can build it right
→ Let’s talk → www.vnstudios.com
