At VNS, we partnered with TONI+ to carry out a complete redesign and usability improvement of their online store. The goal was to strengthen the brand’s digital presence and create an online experience that matched the premium in-store service their customers already know.
What We Did
• Delivered a comprehensive restyling of the e-commerce, reinforcing the brand’s identity and visual consistency.
• Designed a new UX/UI experience focused on improving navigation, clarity, and conversion (CRO).
• Supported the implementation of an intelligent size recommendation app that helps users find their perfect fit through personalized data capture.
Results
The new TONI+ online store now reflects the true essence of the brand — elegant, confident, and customer-focused.
Enhanced UX and CRO-oriented design decisions have made the purchase process smoother and more intuitive, while the integration of smart sizing tools has helped reduce returns and increase buyer confidence.
This project highlights our approach at VNS: combining design, technology, and strategy to create digital experiences that drive real business results.
