Stanley 1913 is one of the most beloved brands in Argentina, and not only for camping. Here, the Stanley thermos became an essential part of the mate ritual, and the brand has built a product line designed specifically for the local market, along with high-demand limited editions like the Messi x Stanley 1913 collections. Through Grupo Mendizabal, the brand’s exclusive representative in the country, Stanley operates a growing network of official stores and its own ecommerce at stanley1913.ar.
The Challenge:
With demand spiking around every launch and a fast-growing retail footprint, the online store needed to keep up. Stanley Argentina needed a modern, flexible platform that could handle product drops, connect with its ERP and marketing stack, support new sales channels, and deliver a premium brand experience on every device.
The Solution:
VN Studios led the full revamp of stanley1913.ar on Shopify Plus. We redesigned the storefront around the brand’s identity and local product lines, and built the integrations that keep operations running: NetSuite order sync, local payment methods, customer data flows into the email marketing platform, and a self-service warranty status portal connected to the brand’s post-sale system. On top of that, we’re developing a dedicated B2B channel for distributors, and running ongoing AI visibility (GEO) monitoring so Stanley shows up when shoppers ask ChatGPT, Gemini or Perplexity where to buy.
The Outcome:
Stanley 1913 Argentina now runs on a scalable Shopify Plus environment that supports high-traffic launches, connects online and offline operations, and gives the team the flexibility to keep adding channels and features without replatforming again.
“We found VN Studios through a recommendation — and I still thank the person who made it. They understood exactly what we needed from day one, and with almost no back and forth, delivered a solution in under two months. They integrated with payment gateways, accounting systems, and courier services — all flawlessly. I highly recommend them. In fact, we’re already kicking off a second project.
One thing that really stands out is their closeness and commitment — they’re always available and ready to support us 24/7. Keep up the great work!”
— Regional Ecommerce Manager, Stanley LATAM
👉 Planning a replatform or revamp on Shopify Plus?
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